What Is It Like To Model For the First Time?

In an effort to spotlight the mama volunteers that took a leap of faith and did something out of their comfort zone, we made a little video:

Thank you again, mama volunteers! You were fantastic!

To read the full piece on this video, visit AskMamaMOE.com .
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With Change, Help Is Needed

It's amazing how sometimes we can take for granted what we have available to us. But when you are faced with massive changes, everything becomes much clearer.

"In all these instances, my family, my life, changed. In all these moments, I was in this hospital. I am grateful for the walls that held us, the staff that supported us, and the equipment that was there to help us."

This is an excerpt of a post written about the meaning behind Shopping From The Heart. You can find the whole piece at AskMamaMOE.com

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A New and Improved Event: #SFTH2017

This is the time of year that I get to reach out to all my favourite companies and learn about new companies growing in the community.

And you know what? This community is amazing. What I mean by community is not just the neighbours and local businesses. My community is a collective of people that do good.

When I call up a company I’ve connected with over the year and see if they can participate in SFTH and they have an automatic yes, these are good people. There are so many good people out there, and I just love getting a bunch of them together for one awesome event!

And as an attendee, YOU are good people too, my friend! You are helping our local hospital by coming out and having an awesome night with friends!

As promised, SFTH has grown this year into something spectacular. Here’s an idea of some of the sponsors on board to make the night special:

Curage Spa will be sponsoring with a pampering lounge complete with free mini manicures, facial analysis' and chair massages!

Made-in-Montreal fashion house, Raffinalla, is going to wow us with their designs with a fashion show! If you follow me on my blog, you know I’m a crazy fan of their pants and leggings. I can’t wait to see their spring/summer line!

They have teamed up with local boutiques, Blush & Vyne and Lauri’s to bring a collection of beautiful looks for your wardrobe. And the very best part is that our models are women volunteers in our community! You might see some familiar faces!


To make this fashion show bounce, we have two amazing people giving their time for this special event. Radio personality, Donna Saker of The Beat 92.5 will be our fashion show emcee! And I can pretty much guarantee you won’t be able to stand still when DJ Jovie J starts his music magic (I never can!).

Photographer, Tina Wentzell from Kreative Memories will be taking photos at her photo booth so you can record your night out with friends. 

This year we have another great addition, vino and hors d’oeuvres! L’Espace Beaconsfield wine experts will be on hand with wine tastings and Traiteur Pistiari will have delicious finger food for our guests!

And if that wasn’t enough, Darleen Chicoine of Les Délices Chic is coming back with sweets treats along with the brothers of Bad Monkey to try all their popcorn flavours!

Well?! Are you excited now?! We are!

And don’t forget, these are just are current sponsors! We still have a collection of fabulous women in business coming to help you shop ‘till you drop! It’s a perfect time to shop local for Mother’s Day, teacher gifts and more! Check here often for updates of vendors on our sidebar. We are adding new logos every day.

We can’t wait to see you all. Be sure to purchase your limited VIP ticket ahead of time to ensure you get the VIP treatment that included a reusable bag filled with amazing surprises! It's simple, click on the button at the top right.

See you May 8th at 5pm!
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Closing Results and A New Opportunity

Once again the very special event, Shopping From The Heart was a great success. This year was the event’s sixth year, held again at the Holiday Inn Pointe Claire. With a grand total of just under $5000 going to the three charities, I was thrilled to donate a $1350 check to the three foundations; Montreal Children’s Hospital Foundation, Royal Victoria Hospital Foundation (NICU) and the Lakeshore General Hospital Foundation (Maternity Ward).

It is wonderful to know that in just a few short hours with great friends, colleagues and brands, we managed to pool together and truly make a difference in the lives of mothers and children in need of the foundations we are supporting. With close to 40 women in business, the mood was infectiously positive and happy. Not only did the vendors come as businesswomen with their own products and services (with a raffle prize each), they also added to the total proceeds by purchasing tickets throughout the night, showing just how dedicated and passionate they are about giving back.

A new addition this year was the tables hosted by our children. They wanted to make more of a difference this year, and so they offered their artwork in exchange for donations to SFTH2016. As well, my boys sold items from Free The Children as an additional donation to a good cause. It was wonderful to see the intention made my children and the children of the volunteers.

The talents of so many wonderful people made the event successful. Thank you to all the local businesses that supported the event with raffle prizes and silent auction donations. A special thank you to my two volunteers, Pauline Fakhri-Deep and Bita Guzmán. Both were incredible help for me before and during the event. And I am happy to announce that they will both be helping again moving forward.

Moving Forward 

Shopping From The Heart has been a labor of love for me. It started out as a small idea; one that I hoped would grow. And while it has grown each year, I felt that there needed to be a change to make it bigger and better moving forward. To be honest, I have asked others, looked for advice and even considered taking a year off, unsure that I could make the event more successful on my own. And just as I was about to stop, I was approached by the Lakeshore General Hospital Foundation. Seeing the efforts and results that SFTH has brought to them, they graciously invited me to partner with them exclusively. It was a difficult decision to move away from two other foundations that I hold dear, but it needed to be done. I hope to donate in other ways to the RVHF and the MCHF since they are significant to so many families in Montreal.

What This Means

Partnering exclusively with the Lakeshore General Hospital Foundation made sense in many ways. First and foremost, they are the closest foundation geographically to the women in business that attend the event, as well as the event itself. Second, having a partner in the LGHF means that the event will take on new life with much more help outside. The foundation has many corporate sponsors and partners that will be ready to help in our efforts for our charity event. Visibility will be greater, and more connections will be made.

Change Is Coming 

This year’s event is proving to be one that will change your idea of SFTH. I have been listening to many vendors, past and present, as well as attendees that have supported the event from the start. This year, all those suggestions and comments will be put into place with a new and improved event. While these changes are all still in the works, what I can share with you is that the event will be more creative and inspiring and will encompass a women’s event with pampering galore. Vendors will be notified much sooner on the date and details to ensure everything is organized and announced early. I look forward to working closely with the Lakeshore General Hospital Foundation in making this event very special!

Photos taken by Valerie Pyke
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Another Amazing Evening Planned!

We hope you are ready for an incredible evening tomorrow, Montreal.
We have a fantastic group of women participating this year and you will be so excited when you see the list of raffle prizes and silent auction donations.
On top of that, we have photographer, Valerie Pyke, taking head shots for our entrepreneurs and selfies for all, a sweet table provided by Darleen Chicoine of Les Délices Chic, chair massages and energy healing readings with crystals by Jessica Romano of Integrated Healing Arts, and for the first 75 attendees a grab bag provides by Montreal Families, Il Biscotto Montreal, Nature’s Path and AskMamaMOE.com!

Get ready to shop your heart out!
For details, visit the Event Details page above.

A demain!
Julia & Pauline

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